he world’s first guitar-shaped hotel, with a price tag estimated at $1.5 billion, opened in Hollywood, Fla., late last month.
The 450-ft-tall 34-story Seminole Hard Rock Hotel & Casino, sitting on 34 acres, includes 638 music-themed guest rooms and suites, a 12,000-sf rooftop bar, 14 on-site restaurants, more than 20 shops, a lagoon called Bora Bora, and a 6,556-seat, 225,000-sf multipurpose theater called Hard Rock Live, designed by the Canadian firm Scéno Plus, that alone cost an estimated $125 million. (A concert by the rock group Maroon 5 opened this venue on October 25.)
Klai Juba Wald Architecture & Interiors designed the hotel, Giovanetti Shulman Associates and Arup were engineers on this project, and Suffolk Construction the GC. The hotel/casino is owned through Hard Rock International by the Seminole Tribe of Florida.
The building’s façade is outfitted with 2.3 million LEDs, video mapping and lasers, capable of creating a multitude of visual effects and presentations. Boston-based custom fabricator Design Communications LTD (DCL) managed, directed, engineered, and installed the LEDs and power systems provided by SACO, with generative and sound-reactive content created by Float4 using Realmotion 4 Karat Gold Series servers. SmartMonkeys provided an integrated scheduling and automation control platform called ISAAC.
Float4 created generative and sound-reactive content for the hotel's exterior lighting effects using Realmotion servers.
The facade has five core elements that can each be used for specific effects:
James Allen, chairman of Hard Rock International, expects the new hotel/casino to attract between 15,000 and 20,000 visitors a day, and up to 45,000 on Saturdays. The project created 2,400 construction jobs, and the facility will employ around 4,000 people.